About
We came from the events industry. We know exactly where you win and lose work.
Events businesses lose winnable work in a few predictable places: they are hard to find, slow to respond, and buried in admin. We saw it from the inside long before we built the fix. Today we help events businesses win more work with less of the work, found by AI, converting through a website built for them, and freed from manual admin by automation.
The Insider
Steven Cox
Founder & Managing Director
Former Sales Manager for the Beauty West Africa trade show. He watched slow, manual quoting lose deals from the inside and built Samurai Solutions to fix it. Hands-on with every client. Reachable any time.
The Tech Whiz
Ben Mikus
Lead Developer
Self-taught developer who built and ran a successful business before joining full-time. He builds like an owner because he's been one. Experienced in Python, N8N and Zapier. Can create custom integrations with any software system.
The Operator
Manuel Arellano
Client Success Manager
Led sponsorships at the FARI 2023 AI conference in Brussels (500+ attendees, 40+ speakers, +10% exhibitor growth) and held senior comms roles at the British Embassy in Mexico. Now the person who makes sure our clients are looked after.
The Rookie
Everett Smith
Business Development
The youngest on the team, what Everett lacks in experience he makes up for with ambition, positivity, and a can do attitude. Currently handles business development and training to become a closer. He won our hearts, and we're sure he'll win yours too.
The story
This wasn't found from the outside.
Steven didn't discover this problem from a pitch deck. He worked inside it.
As Sales Manager for the Beauty West Africa trade show at b2b events, an event organiser running large international trade shows in Nigeria, Steven sat in one office with operations, marketing, logistics, finance, and sales. He saw how every department worked. And he saw how enquiries were handled: by email, by WhatsApp, by hand. Slowly.
He also worked directly with the stand designers and furniture suppliers on those shows. Same problem on their side. Enquiries coming in, responses going out days later, deals already gone.
The businesses that won weren't always the best. They were often just the fastest to respond.
“The businesses that won weren't always the best. They were just the fastest to respond.”
Speed to respond was just the start. The same instinct now runs through everything we do: getting you found by AI, winning the enquiry with a site built to convert, and automating the admin so none of it slows you down.
Results
What we've actually done.
We build the websites that win the enquiry, get our clients found by AI, and automate the admin behind it. Our deepest numbers are on the automation side: two named clients, both ongoing.
Client
House of Hud
~30 hrs/week saved
Manual admin handed back to the team from day one.
Read the case study →Client
Spartan Crew
~40 hrs/week · ~£40k/year
Time saved and revenue recaptured through faster response.
Read the case study →Our guarantee
“If we don't achieve the result we promised within 60 days, we work for free until we do.”
No caveats. No small print. If we said we'd do something and we haven't, we keep going until we have.
Direct access to the founder
Clients can reach Steven personally by email or WhatsApp, any time. Not a ticket system. Not an account manager you've never spoken to. The person who built it.
Wider track record: We've worked with around 25 businesses in total across our services. The two named clients above are specifically for the quoting automation system. You can check out our 5 star reviews on Google from our other clients.
What we believe
A few things we won't budge on.
We only take work we believe in
If we don't think we can get you the result, we'll say so and save us both the time. We turn down work that isn't a fit.
We back ourselves with a guarantee
If we don't achieve the result we promised within 60 days, we work for free until we do. That's the deal.
You get the founder's number
Not a support ticket. Not an account manager you've never spoken to. Steven's personal email and WhatsApp, directly, any time.
Specialists, not generalists
We work exclusively with UK events businesses. We know your CRM, your seasonal cycle, your supplier dynamics, and your margins. We're not learning on the job.
Done-for-you, not do-it-yourself
We're not selling you a tool to figure out. We build the system, we run the system, and we own the outcome.
If it sounds like a fit, let's talk.
A 30-minute call. We'll be straight about whether we can help. No pitch, no pressure.
Free discovery call · no obligation